Pentingnya Content Marketing Di Bisnis Onlinemu

Pentingnya Content Marketing Di Bisnis Onlinemu

Pentingnya Content Marketing Di Bisnis Onlinemu

Pentingnya Content Marketing dalam penulisan Artikel website untuk membuat postingan kita masuk Ke dalam Halaman satu Google . Menulis Artikel untuk tujuan marketing tidak lah sama seperti kita menulis Artikel Biasa . Ada tehnik penulisan yang harus kamu kuasai agar Artikel kita SEO Friendly .

Ada Istilah Content Is The King

Definisi Content marketing adalah sebuah toolkit atau media promosi baik secara online dan juga offline yang bertujuan untuk memasarkan produk yang mereka jual. di masa pandemi ini orang ramai-ramai memindahkan toko mereka dari mode konvensinal menuju toko online atau yang disebut markeplace. berjualan secara online atau marketplace tentu membutuhkan support content marketing ini  bersifat flexibel karena bisa dishare dengan sangat mudah oleh platform messanger ataupun social media seperti whatapps, telegram, twitter dan instagram.

 

Mengapa Perlu Content

Teknologi yang berkembang membuat manusia harus adaptif dan mengubah strateginya, khususnya untuk bisnis mereka seperti contohnya di sisi media iklan atau promosi mereka yang dahulu menggunakan poster, pamplet atau baliho kini menjadi paperless dan bertransformasi menjadi content marketing yang berbentuk gambar , video atau grafik yang dengan mudah diupload dan didownload di berbagai platform social media

Di indonesia pengguna internet di tahun 2020 ini mencapai angka 196,7 juta orang, dengan statistik ini kita bisa melihat bagaimana peluang market yang begitu besar dan melakukan penetrasi market yang luas dan cepat serta waktu yang singkat dengan perpaduan internet dan content yang menarik

Secara presentase, content marketing dapat meningkatkan conversion rate  bisnis onlinemu anda sebesar 6 kali lipat. Menurut sebuah studi oleh Aberdeen Group, rata-rata website yang menerapkan content marketing adalah 2,9%. Sementara website yang tidak menerapkan content marketing hanya mendapat rata-rata conversion rate sebesar 0,5%.

 

Strategi Content Marketing

sebelum anda memutuskan untuk menggunakan strategi content  marketing ada beberapa hal yang perlu perhatian agar step by stepnya tidak terlewat agar mencapai keberhasilan

 

1. Riset sebagai dasar strategi content marketing

Riset adalah tahap diawal namun perannya cukup penting dan krusial dalam strategi digital marketing apapun, adalah langkah yang harus dilakukan sebelum kita  membuat strategi dan merencanakan step by stepnya . Berikut ini adalah pertanyaan dasar yang biasanya harus dijawab untuk strategi

Audiens

  • “Content seperti apa yang bisa membantu konsumen dalam proses pengambilan keputusan pembelian?”
  • “Content Seperi apa yang memberikan edukasi terhadap kosumen agar tertarik menggunjungi website anda

Kompetitor

  • “Apa saja  content yang sudah digunakan oleh brand sejenis lainnya? Apa yang bisa dipelajari dari strategi tersebut
  • “Apakah weakness dan strenght yang dimiliki oleh kompetitor anda”
  • “Apakah pembeda dari strategi anda dan kompetitor anda

Media

  • “Di mana platform mana biasanya audiens mencari informasi”
  • “Apakah setiap usia mempunyai platform yang mereka sukai”

Tren

  • “Apa yang sedang ramai dibicarakan di media social atau media online?”
  • “Apa topik yang menjadi tranding topics di media social?”
  • “Apa saja pertanyaan yang mereka utarakan? update status yang mereka lakukan
  • “Apakah konsumen membeli sesuatu berdasarkan trending

2. Tentukan Target Content Selling

Membuat konten yang menarik merupakan proses penting dari content selling. Namun, Anda harus memperdalam strategi content selling Anda. Dimulai dari pertanyaan mendasar seperti konten seperti apa yang ingin Anda buat dan bagaimana Anda akan mencapai goals dengan content selling tersebut.

Ada beberapa tahap untuk mewujudkan content selling.  Pertama adalah menemukan kejelasan konsep itu sangatlah penting. Itulah sebabnya Anda harus menguraikan tujuan Content Selling Anda dan mendefinisikannya sebelum benar-benar mulai membuat konten.

 

berikut cara mendefinisikan  selling content anda:

1. Ketahui bentuk, tujuan, dan sasaran konten yang ingin dibuat.

2. Buat rencana secara terperinci untuk merealisasikan strategi selling content.

3. Memiliki rencana cadangan. misalnya plan a, plan b atau plan c

 

2. Kenali Target Customer Anda

Memahami dan mengenali target konsumen Anda beserta keinginan mereka sangatlah penting untuk mendapatkan kesuksesan dari Pemasaran Konten untuk bisnis kecil. Ini adalah salah satu langkah paling penting yang perlu Anda ketahui untuk membuat fondasi yang kuat bagi konten Anda.

Berikut adalah dua hal yang perlu Anda lakukan untuk mempelajari lebih lanjut tentang target konsumen Anda:

A. Fokus pada Pelanggan Terbaik

Jika Anda mengambil langkah yang salah dalam menjalankan strategi selling content, tentu Anda akan mengalami kesulitan untuk mendapatkan hasil yang diharapkan. Inilah sebabnya mengapa penting bagi Anda untuk memilih dan fokus kepada satu niche pelanggan yang terbaik. Dengan melakukan ini, Anda dapat menyesuaikan selling content anda dengan lebih baik, dengan menciptakan personal pembeli yang tepat.

B. Ketahui Customer Need / Experience

Salah satu efektivitas menggunakan selling content adalah Anda akan terbantu dalam mendapatkan lebih banyak cerita tentang Customer Experience. Yaitu ketika anda membuat konten, Anda dipaksa untuk belajar mengenai apa dihati dan emosinal para pelanggan, dan apa yang sebenarnya mereka sukai dan inginkan dari bisnis Anda Pemanfaatan Big Data mengenai karakteristik konsumen Anda adalah salah satu hal yang krusial.

Anda mungkin ingin melangkah lebih jauh dan mencoba memahami apa yang paling diinginkan pelanggan. Cobalah untuk melihat masalah, kegelisahan, motivasi, dan apa yang tidak mereka sukai.

C. (Awareness) Dari Produk Bisnis Kita

Menciptakan kesadaran akan produk bisnismu Anda kepada costumer adalah langkah pertama untuk membangun engaggement dengan pelanggan. Jika pelanggan Anda tidak tahu produk bisnismu, maka sulit untuk menjual penjualan produk Anda. Bagaimana pelanggan bisa membeli produk Anda jika mereka tidak mengetahui tentang produk yang dijual?

Untuk menciptakan kesadaran yang kuat, Anda harus berupaya menghasilkan konten yang informatif dan menarik. Karena itu merupakan salah satu cara jitu untuk menarik calon pelanggan yang sedang mencari produk yang Anda tawarkan dan sesuai dengan kebutuhan mereka.

Dan bagi anda yang ingin berliburan bisa cek link kami :

https://pasang-iklan.web.id/paket-wisata-lombok-3d2n/

Kunjungi Media Sosial Kami :

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2 tanggapan pada “Pentingnya Content Marketing Di Bisnis Onlinemu”

  1. Here I’m referring to your resume, LinkedIn profile, and portfolio or personal website.

    Butt if you discover an executive recruiter or
    headhunter that recruits for the kind of job or trade oof interest, reaching out
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    In China alone, there are 20,000 content reviewers managed by ByteDance’s subsidiaries, which are positioned in second-tier cities
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    The corporate favors hiiring individuals quickly, one headhunter within the tech industry advised Caixin. “Moving from one bank to another requires either a unique opportunity/staff leadership at the new function or significant adverse issues the place they at present work,” she provides.
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    Some ByteDance employees also stated that after 2018,
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    “But there haven’t been the layoffs in banking that were anticipated, so now the reason that some people don’t want to maneuver is because they feel more loyalty to their employers. “This has definitely had
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    Employees work lengthy hours at ByteDance. While the term “recruiter”
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    How good is your professional community?

  2. Some argue that a recruiter is for low lever jobs, a Headhunter for skilled professionals
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    Dunham, Jeremy (14 May 2002). “Headhunter (PS2)”.Cove, Glen (14
    May 2002).”Headhunter Ships”. Satterfield,
    Shane (10 May 2002). “Headhunter Review (PS2)”. Bramwell, Tom (29 January 2002).
    “Headhunter (DC)”. Davis, Brian (16 June 2002). “Headhunter (PS2)”.

    Also taken from funk music is the strategy of constructing a complex groove by combining many small however carrfully
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    It further takes nice insight to ensure people have not covered up
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    sort of third occasion job recruiter that we’veyet to say known as a contingent job recruiter.
    They’re as zealous and keen to work too, if not more than those who have
    landed up jobs. They’re set up to find the staff with skills.
    When using a headhunter it is crucial to find somebody that may be trusted earlier than participating them iin a contract.
    As such, you could subsequently be treated like a commodity on which their finest hopes (based mostly on their experience and experience) are rested (or wagered) to allow
    them too do their subsequent billing. Know with whom you
    are dealing – Get as much info ffrom the recruiter
    aas you’ll be able too to find out iff they’re someone that you wish to signify you.

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